Slots and casino content continues to explode in popularity on YouTube and social media, with more than 1.14B views over the last three months.
Four times a year, SlotsFan takes a deep dive into the world of slots influencers online. We use our proprietary tracked database of over 400 channels to uncover stats like new views, new subscribers, and our patented SlotsFan Health Score.
For a refresher about how the first quarter of the year went, check our Q1 slot influencer report for 2026 here.
Before we get into it, a note about our rankings system. We’ve added some new streamers to our database this quarter, which skews the overall numbers compared to Q1. Some streamers have also removed or made videos private, and newer channels may not have complete data available. We’ve done our best to account for these in our overall calculations for Q2.
So what did our data reveal for the second quarter of 2026? Check out our findings below:
Channels With Most New Views
Breaking the One Billion Mark in New Views
Yes, you read that right – the slot channels in our database received more than a billion new views between April and June of this year – 1.14 billion, to be exact.
That’s an increase of 290 million over Q1, when the total number of new views equaled 850 million. That works out to an increase of more than 34%.
Just like last quarter, Vegas Matt ranked first in this category. His numbers increased from 130 million unique views in Q1 to over 176 million in Q2. Most of his videos hover around the 300K mark, but there are a few standout videos that likely pushed his number to the top, like New Monopoly Slot is our Go To Game, which brought in 610K views alone.
Lady Luck HQ was bumped from her number-two spot last quarter by Bluff, although the two are neck-and-neck with 87 million and 86 million views, respectively. Rounding out the top five are newcomer WillyPlay (81 million views) and Brettski (62.9 million views).
Most New Subscribers Added
Vegas Matt Takes #1 Spot with 130,000 New Subs
Vegas Matt also came out on top in this category, with 130,000 new subscribers. In our Q1 report, Matt was second with Bluff taking first place when it came to new subscribers – but don’t feel too bad for Bluff this time around. He still showed significant growth this quarter with 112,000 new subscribers to his channel.
We noticed some new faces cracking the top 20 in this category, including Internet Skater who placed eighth by gaining 40.4K new subscribers in just three months. Other streamers like Pompsie Slots dropped out of the top 20, even though their channel grew by 10,000 subscribers in Q2.
Overall, subscriber growth showed a steady upward trend across the board. While last quarter, 101K new subs was enough for Bluff to land the first-place spot, in Q2 Vegas Matt had nearly 30,000 more than that. At the bottom end of our top 20, WatchGamesTV gained 14K new subscribers, which is 5,000 more than the 20th place streamer Turn It Up World scored last quarter.
Overall, the channels in our database added 1,196,523 new subscribers. That’s up over 38% compared to Q1’s new subscriber total of just over 862,000. This suggests that new viewers are entering the space, while existing viewers are increasing the number of channels they subscribe to.
In total, our tracked channels now have a combined subscriber base of over 23.45 million people. Given that YouTube viewers typically subscribe to up to 10 channels in a given niche, the number of unique subscribers is much lower.
US and Canadian gambling data indicates that roughly 100 million people in the US and Canada play slots in land-based casinos each year. This tells us that the potential for growth in slots content is still largely untapped.
SlotsFan Health Score
WillyPlay Wins Big
The SlotsFan Health Score is our favorite part of our quarterly reports, because we developed it ourselves! This unique scoring system compares average monthly views to total subscribers, allowing us to take a closer look at a channel’s viewer retention and performance.
Last quarter, Bad Bet Adam took the top spot with a Health Score of 94.73%. This quarter, he slid down to seventh place but still maintained a healthy score overall with 76.96%.
So who took the top spot this time? WillyPlay, with a whopping 255.06% (Yes, you read that right.) This massive number is due to the fact that he got 81 million views on YouTube with a subscriber base of just 106,000. In comparison, a big name like Bluff had 87 million views with 855,000 subscribers, creating a lower Health Score of 34.17%.
So, WillyPlay was able to drive millions of views to his channel with far fewer followers. We attribute that success to the viral short-form content skills he’s honed on Instagram.
Instagram: Slots Content Succeeding Beyond YouTube
More and more slots streamers are branching out beyond YouTube to other social media sites, so we started tracking their presence on Instagram as well this quarter.
In particular, we looked at two popular YouTubers, WillyPlay and bigolmtwn, to see if short-form content on Instagram had any effect on the growth of their YouTube channels. Both channels post content on Instagram nearly every day, allowing for more regular interaction with fans than long-form content on YouTube can allow.
With 87 reels on Instagram in the last 90 days, bigolmtwn received over 34 million views from her followers, more than double the 13.4 million views she received on YouTube with longer-form content.
Meanwhile, WillyPlay posted 173 reels over the same period – nearly two a day! This resulted in more than 13 million views from his 62,000 Insta followers. Over on YouTube, he gained 70,000 subscribers over the same time period, and no doubt some of them came from his Instagram channel.
The Instagram leaderboard for slots influencers is still dominated by many of the same channels that crush on YouTube.
LadyLuck HQ came out on top with 230 new reels in the last 90 days, racking up over 112 million views. Second was Vegas Matt who posted less than half as many videos, 121, and earned over 84 million views.
Other notable Instagram accounts and their Q2 views include Brettski with 778,000, Bluff with 676,000, and NG Slot with 397,000.
So, that’s it for Q2 of 2026. Come back in October when we’ll share our findings from Q3.
